WEB SITE DEVELOPMENT - FREQUENTLY ASKED QUESTIONS.

1. How do you get a domain name?
   • You must have a web host in order to register a domain name (kind of like having a house before you can request a phone line to be installed). So do not purchase a domain name until you have chosen a host for it. I would be happy to host it for you and discuss hosting costs with you at the time of deciding how large of a site you are wanting.
   • Think of what you want your domain name to be. Send me a list of all possibilities that you might like and I will do my best to establish it for you or discuss further options with you on similar names if the ones you choose are already taken. If it is available, I would be happy to register it for you and include the cost of registration and hosting in the site design cost.
2. How do you make money on the web?
   • Sell something.
   • Provide information that a lot of people want and sell advertising space.
   • Get others to sell your product for you through affiliate programs (you give others a percentage of each sale).
3. How do I learn to make my own web page?
   • If you don't want to hire me, that's fine, too.  
   • Some people like to learn from books. There are plenty of good ones. The "Dummies" series is a good place to start. I learned by mimicry. I saw a site whose layout I liked, saved the source code, printed the page and its source code, and then compared the two. HTML is pretty simple. The tricky stuff are integrating databases, search engine optimization, JavaScript, Java & CGI.
4. Why use BrightRight?
   • There may be fancier and glitzier developers. There are more expensive and less expensive developers. My expertise is in creating fast-loading, uniquely designed pages that get peoples attention, that place highly in search engines. From my experience, I have found you will always have a better turnout with something more unique that has a personal touch. Most say "I'll trade glitz for hits any day" ... my thoughts are... Because my sites stand out and grab people's attention, you'll get the glitz and the hits"... why trade off anything when you can have it all?
   • My goal for the websites I develop is that they generate as much traffic as possible.  If people are looking for your product, I will help them find you.  It is up to you to close the sale. 
   • Anyone who claims to GUARANTEE you a first page listing is not telling the truth. I wish there were, but the simple truth is, there are no guarantees of any site being on the first page. Finding someone with a better than average track record is the only good route to take. Finding someone who will continue to submit the pages until the name begins to get out there and noticed, is the key. I will do just that for you and your site.
   • Sometimes I will be able to get you on the first page, but most of the time I can get you on the top 3 pages. The annual cost for this services is based on how many of the search engines you wish to be listed with. The cost starts at approximately 100.00 per year for each search engine you want top listings with. This is considerably less expensive and more productive than a yellow pages ad that only appears in one city.
   • All throughout the year, I will continuously work on getting the name of your site out there for viewers and positions in the top listings. Once at the site, it is up to your web design and product to make the sell. Which is where we can be of help as well.
5. What else?
   • The following is a rule of web development and of life in general:
     • You can have it good. 
     • You can have it inexpensive. 
     • You can have it now. 
     • Now pick two of the above.
     • The corollaries of the above are:
       • If you want it good and inexpensive, you are probably going to need to invest your own sweat equity in learning how to do it well by yourself.  This won't be soon.
       • If you want it good and now, you'll need an expert to get you there,  This won't be inexpensive.
       • If you want it inexpensive and now, it won't be very good.

        

6. How much will it cost to put up a web site?

   • $30/year to register a domain name. Paid in advance. ( Once we register the domain name, it is owned by you, the client. You will be notified each year when it is due for renewal. The renewal cost each year is $30/year ) Domain extensions we are able to register with, are: .COM/.NET/.ORG/.CO.UK/.US/.BIZ/.INFO/.DE and .IT
     
   • $150/year for basic site hosting, email aliasing, form responders & mail lists.  Paid in advance. This price could be higher if you have a very complex or large website.  This price may vary if you choose a host other than our service. Your hosting includes: 1000MB Web Space, 30GB Bandwidth, Unlimited POP3 e-mails, 5 Subdomains, Apache web server, Personal CGI-BIN, Perl, PHP, Python MySQL, Database, phpMyAdmin, OpenSSH, secure shell, Server side includes, MS FrontPage server extensions, 24/7 FTP Access, Online file manager, Web logs, Website statistics, Online control panel, 24/7
     
   • Site development -- this can be at a fixed price or at an hourly rate which varies depending on the complexity of the site, from $30/hr and up. We will discuss and agree on the best method for what you have in mind at the time of consultation.
     • For a site up to 5 pages, called a "brochure" site, with graphics, your text and feedback forms, development could cost as little as $400-$600. A Non-Refundable deposit/down payment of $300 to get started, if you hire me to design your site.
     • For the same, up to 5 page more complex site with site interaction, forum, guestbook, contact and full database functions $600-$900 is a low-ball figure. A Non-Refundable deposit/down payment of $500 to get started, if you hire me to design your site.
     • For, up to 10 page site, with electronic commerce capability, catalog, forum, guestbook, contact, site interaction, and extra flare $800-$3,000 and up should be expected, not including bank and credit card fees. A Non-Refundable deposit/down payment of $600 to get started, if you hire me to design your site.

     The above may seem like a lot, but if you had a storefront and could pay a 24-hour-per day/7-day-per week employee who never takes sick or vacation time to keep your storefront open, taking business from the whole world for only $500 - $5,000 a year, you'd probably do it.

      Extra Addons Once the terms of each site is met.

   • $50 flat rate - For each application/installation of the following:
     • Forum
     • Guestbook
     • WebLog
     • Email Contact Form
     • Photo Gallery
     • Show Booking Page
     • Events Calendar
     • Other similar Installations that are agreed upon as needed.
       
   • $30 an hour for any the following:
     • Commerce Site
     • Full Service Catalog
     • Other Similar Installations that are agreed upon as needed.

   Why so many different prices on the price page? Why can't it just be one simple prices?...

   We *DO* offer certain packages, but giving an exact amount would be impossible to do without more, much-needed information about your particular needs. Some of the things we will need to know before we start are:

   1. Your Budget
      As with many other kinds of purchases, the amount of money you can, or want to, or plan to spend is one of the first factors to consider. Like a home builder, a good Web-site builder can create something for you at almost any price point.

   2. Audience & Goals
      It (almost) goes without saying that you want to compel your Web-site visitors to "do something" when they visit your Web site. We need to find out who you're targeting and what you want them to do. In other words, how will we know if the Web site is "a success"?

   3. Visual Design
      The look and feel of a Web site contributes enormously to the first impression visitors to it will have. We need to understand what your vision is for the look and feel of the site and the extent to which you will be involved in the process of designing a site that realizes that vision.

   4. Information Architecture
      One client might give us a printed eight-page brochure and ask us to recreate that information on the Web. Another might show us an existing 100-page Web site and ask us to totally reorganize the information in a better way. Still another might not know exactly what information should be displayed on the site or how — and wants us to help make those decisions.

   5. Content Development
      Do you want us to do all the content development for your site? Do you want us to create all of the graphical assets? We need to understand who will be providing us with the content for your site and in what format it will be coming to us.

   6. Functionality
      Beyond being informational, what kinds of functionality does your site require? Are you selling products online? Will we be using databases? What kinds of visitor interactivity are you looking for?

   7. Changes & Updates
      We need to understand your requirements with respect to updating content on the site. Are there only a few pages that need to be updated only occasionally? Are there some pages or sections that need frequent updating? What turnaround time do you require?

   8. Third-Party Resources
      Are you using third-party resources (e.g., graphic designers, Web-hosting firms) with whom we will be working as we develop the site?

   9. Your Expectations of Us
      Understanding what you are looking for from a Web firm does not so much help determine pricing as it does help clarify whether there is a good match between your needs and our capabilities. We always want to know what matters most to you when it comes to a Web design and development firm.

We will be happy to assist you in the beginning to learn how to use each web based interface for each application installed. We offer 1 hour of free assistance after each application is installed. After the initial free hour, we do charge $25 per hour thereafter for 'on-site' or 'phone' consultations. Most applications can be learned quite easily within the first free hour. ( long distance phone charges are the responsibility of the client ... On-Site Assistance is only offered to clients within a 30 mile range of Lakeland, Florida )

We have been asked in the past if we do site updates for people, as they are needed. We do offer updating services at a rate of $25 per hour. Most normal size sites with normal updates can be done within one to two hours. Larger sites often do take a little more time, depending on the amount of updates to be done, but we will always be fair to you with costs.

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